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Philippine International Pyromusical Competition 2026 delivers a bigger, maxed out experience at SM Mall Of Asia

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  The Philippine International Pyromusical Competition 2026 is back and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed out experience built for how Gen Z shows up, hangs out, and shares moments. This year’s edition is a maxed-out experience, bringing an all-out global showdown of world-class pyrotechnics, music, and color. Each competing country lights up the night sky with high-impact visuals, perfectly synced to sound, designed to stop scrolls. Bigger bursts. Cleaner timing. Stronger crowd reactions. Every show competes for the title of Best Pyromusical Display, and every night delivers main-character energy. The 2026 experience goes beyond fireworks. It is about the full vibe. Friends meet early, eat out, walk the strip, shoot content, and stay late. The fireworks are the peak moment but the night is the story. It is social, loud, and built for repeat weekends. This is not a o...

SM Supermalls spotlights MSME growth this February with long standing partners DTI, Philstar, and Go Negosyo

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February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it.  Together with long-time strategic partners — Department of Trade and Industry , Philstar Media Group ,  and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through  mentorship, market access, and purpose-driven platforms that help businesses grow with confidence.  These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale  sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment  comes alive through a lineup of impactful initiatives happening across SM malls.  Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February  Entrepreneurs and MSME owners gain valuable one-on-one insights from industry mentors during Go Negosyo’s 3M on Wheels, receiving free,  practical guidance on branding, finance, and scaling their busin...

Pursuit of a more biker-inclusive SM yields Record-breaking 36 wins from DOTr, Mobility Awards

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When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.   The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline.    Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers.    Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.    "What began as a heartfelt initiative...

SM amplifies grassroots ice sports development through third hosting of SEA Trophy:

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  Largest turn out and PH wins in three years signals growing pool of future skating champions MANILA , Philippines, 14 January 2026 - With the Southeast Asian (SEA) Open Short Track Speed Skating trophy's Philippine return, SM hopes the country's success at the international derby captures a crucial window of opportunity to further enrich local skating talent.    Designed as an entry-level international competition, the SEA Trophy gives young and emerging skaters the opportunity to compete, learn, and gain exposure on a friendly yet structured stage. “We are thrilled with the results of the latest season of this international competition,” said Joseph Silva, Senior Assistant Vice President for SM Skating. “Since its inaugural run, we’ve seen steady growth in participation, and this year marks our highest turnout yet, along with the country’s strongest medal haul to date. Coupled with the surge of interest in ice sports following the Philippines’ recent SEA Games successe...

All for You Matcha Madness Hits SM Supermalls

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  SM Supermalls takes Matcha Fest nationwide MANILA, Philippines 5 February 2026 — Building on the first-ever Matcha Fest held at the Mall of Asia last year, your most loved, SM Supermalls returns with a larger, better, and more maxed experience celebrating all things matcha! SM Supermalls’ Matcha Fest 2026 is a great space for specialty cafes to connect with matcha fanatics. Local vendors get a chance to showcase their creativity to eager customers who want to explore the different varieties of the beloved Japanese green tea across your favorite SM malls. Through the Matcha Fest, SM Supermalls continues to shape malls not just as spaces for shopping, but as destinations for discovery, community, and food and lifestyle experiences. As a gift to the matcha-loving community, SM levels up the celebration with a festival packed with even more matcha goodness, all thoughtfully curated, all for you. SM J Mall, Upper Ground Level Atrium (February 1 to 15) The first-ever Matcha Fest in Ce...