Skip to main content

SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit



Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK Philippines in partnership with SM Supermalls at the Music Hall of SM Mall of Asia.

Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational message and accepts a Plaque of Appreciation from Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK, during the MSME Summit held at the Music Hall, SM Mall of Asia, on November 25, 2025.

Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. “Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

 

Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by Seek Country Marketing head.

Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.







Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.



MSME Summit 2025 partners BDO, Maya, RCBC, BanKo and Asialink host a panel learning session tackling finance hacks for MSMEs






Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.


Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.



The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

About SM Supermalls – MSMEs Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—connects communities while redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today.

Comments

Post a Comment

Popular posts from this blog

Rex Education Celebrates Atty. Hector M. De Leon Jr., Atty. Nilo T. Divina, and Atty. Tranquil A. Salvador as Asia Business Law Journal’s Philippines Top Lawyers 2025 A-List

Rex Education proudly congratulates three of its distinguished authors—Atty. Hector M. De Leon Jr., Managing Partner of SyCip Salazar Hernandez & Gatmaitan; Atty. Nilo T. Divina, Managing Partner of Divina Law, and Atty. Tranquil A. Salvador, Partner at Romulo Mabanta Buenaventura Sayoc & De Los Angeles—for their recognition in the Asia Business Law Journal’s Philippines Top Lawyers 2025 A-List. According to Asia Business Law Journal, A-List lawyers are “lawyers who are currently the star performers of the Philippines’ legal profession; the lawyers who are personally undertaking the country’s top legal work, crafting the most cutting-edge legal solutions to complex problems, and setting the highest standards in terms of quality, innovation and the ability to handle complex matters.” The journal also defines Legal Icons as “lawyers who are the luminaries of the Philippines’ legal profession; the titans who command the respect of clients and juniors alike; the mentors who lead th...
Post a Comment
Read more

SM Supermalls elevates urban air quality

There’s nothing quite like strolling through a mall with breathtaking views , expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s commitment to green infrastructure is shaping urban air quality while creating a more livable city for everyone. Designing for people and the planet SM Supermalls prioritizes people-centric design , creating welcoming spaces that balance nature with modern convenience. The SM Mall of Asia’s arcades and the MOA Sky , for example, offer open, breezy walkways, encouraging leisurely strolls and even outdoor dining and entertainment. Meanwhile, SM Aura and SM North EDSA’s Sky Garden—the first in an SM mall—integrates lush vegetation and water features to reduce indoor heat, improve air quality, and create cooling effects in dense urban areas. SM North EDSA houses the first Sky Garden in an SM mall, highli...
Post a Comment
Read more

SM Supermalls Celebrates DOLE’s 92nd Anniversary and Marks 30,000th Hired-On-The-Spot Milestone

Tuguegarao City, Philippines — December 10, 2025. SM Supermalls, in strong partnership with the Department of Labor and Employment (DOLE), commemorates the agency’s 92nd Founding Anniversary with a landmark achievement: celebrating the 30,000th hired-on-the-spot (HOTS) during a job fair at SM City Tuguegarao . SM Supermalls and DOLE marked a major milestone as the SM–DOLE Job Fair program celebrated its 30,000th hired-on-the-spot at SM City Tuguegarao, symbolizing thousands of lives changed through accessible employment opportunities and meaningful partnerships with industry employers. A Life-Changing Moment in Tuguegarao The 30,000th HOTS, Ms. Rachelle Navalta , was hired on the spot as a Service Crew member at McDonald’s during the anniversary job fair. Overwhelmed by the news, she shared: “Hindi po ako makapaniwala… nag-try lang po akong mag-apply dito sa job fair dito sa SM. Hindi ko po akalain na hired on the spot ako.” She also encouraged other job seekers: “Wag po kayong mat...
Post a Comment
Read more